AI-generated testimonials and misleading medical promotions prohibited

India’s National Medical Commission has prohibited doctors and hospitals from using AI-generated patient testimonials, clinical outcomes or endorsements for advertising through a Public Notice dated October 06, 2026, and have come into effect immediately. The guidelines also restrict unverifiable claims, paid manipulation of online rankings and payment-linked patient referrals. The requirements have come into effect immediately, with graded disciplinary action for violations.

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