NMC tightens rules on digital advertising and public communication by doctors

The National Medical Commission has issued new guidelines regulating advertising, publicity and digital communications by registered medical practitioners and hospitals, effective immediately. The guidelines prohibit misleading or exaggerated claims, patient solicitation, paid or misleading testimonials, promotional endorsements of medical devices and diagnostic products, and certain influencer-led or AI-assisted promotions. They also require compliance with applicable data-protection requirements for digital personal data.