CCPA cracks down on misleading '100% Whole Wheat Bread' claims

The Central Consumer Protection Authority (CCPA) has penalised two bread manufacturers for misleading consumers with 100% whole wheat claims, as their products contained less than the prescribed 75% whole wheat threshold required for the “Whole Wheat Bread” declaration. The authority has also directed them to discontinue the misleading advertisements across print, electronic and social media and submit compliance reports within 15 days.