Use of 'Energy Drink' label on caffeinated beverages challenged by FSSAI over alleged misbranding

The Food Safety and Standards Authority of India (FSSAI) directed manufacturers to remove the description 'Energy Drink' from certain beverage products, citing concerns of misbranding and misleading claims. The directions were challenged before the Delhi High Court on the grounds that FSSAI had previously permitted the use of the description. The manufacturers also questioned the directions for having been issued without a show-cause notice or an opportunity of hearing.

On October 6, 2026, the Court stayed the impugned directions and permitted the sale of existing stock, while prohibiting further manufacture using the disputed description. By an order dated October 30, 2026, the Court clarified that cans manufactured before October 6 could also be filled and utilised. The interim arrangement will continue pending disposal of the petition.